This is probably an uneccesary step, given that this project is already taking up my entire existence, and my clothes constantly smell of clay. However, I felt that given the slightly wacky aspect of my design, and the fact that even I have no idea if I can call it a car, means I really need something to call it, and to define the project with. I absolutely HATE naming products, and I’m not 100% sure I managed to avoid the evil cheesiness fairy on this one, but there is actually some thought I put into this. But first, the logo…
Ok, now why? Well, the idea is that is refers back to my theme of the design enveloping the passengers in a comfortable, but compact cabin, the design being shaped around the users (‘nvelope’ conveys the pronunciation of this usage of the word better, as distinct from the thing you send letters in). In addition, I liked the subtle suggestion of the ‘velope’ part of the word, reminiscent of ‘veloce’ – Italian for fast – which was one of my original themes; aerodynamic, and efficient at very high cruising speeds. If you want to get even nerdier with me, I did see the ‘lope’ as being another tie-in to the vehicle’s legs, although as these don’t strictly walk, I think that might be stretching it a bit. As for the logo graphic, I was very fortunate that the shape of the word and the car’s sillhouette match very nicely indeed, with the letter L defining the symmetrical axis of both the number of letters in the word (another reason for contracting ‘en’ to ‘n’), and the vehicle itself.












































